The world's premiere leader in denim and lifestyle products, 7 For All Mankind, unveils its SS13 Brand Campaign with the brand's creative agency LIPMAN teaming up with the very talented James Franco.
The campaign is called The Beautiful Odyssey which explores the concept of Love and Connectivity symbolized through a white wedding in a setting of California beach sunset.
James Franco takes a different direction with an added twist as the audience will take part to the fate of the characters through the manipulation of the storyline from an interactive Facebook initiative. 7 For All Mankind will release three (3) interactive trailers that coincide with polling questions allowing the viewer to vote for the direction they want the storyline to go. The outcome is a new Audience Cut edition of A Beautiful Odyssey.
A comprehensive social media and digital strategy is aligned to support the three (3) interactive trailers. The campaign culminates with an exclusive screening of James Franco’s Director’s Cut on April 25th, 2013 in Los Angeles. A simultaneous broadcast of the both Audience Cut & Director’s Cut will be shown simultaneously on Facebook pages & www.7forallmankind.cn on April 25th, 2013.
Stay tuned for the Pin-to-win Contest on their Pinterest to get a chance to win a VIP Campaign Film Premiere at LA with a friend!
The fate of two lovers is in YOUR hands. Uncover their secrets & deepest desire to choose the path they’ll take. Will their love flourish on the side of innocence? Or will past experiences bring their fall of paradise?
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